Journal
Journal
Guides to wedding menswear, occasion dressing, fabric, fit and the details that make an entrance feel considered.
In Gurgaon, Every Groom Wants to Look Like a Star. That Is Exactly What Goes Wrong.
Every groom-wear showroom in Gurgaon sells the same promise — that you will look like a star. A working theory on why that is the wrong thing to want, and what ac...
Read moreThe Right Ganesh Chaturthi Kurta Does Not Want to Be Noticed
A working theory on why Mumbai's most public festival keeps getting dressed like a private showcase — and why the man who reads the day right is the one who blend...
Read moreDelhi and Gurgaon Do Not Wear the Same Diwali Kurta
A working theory on why the festive-edit kurta floods both cities every October — and why neither one is actually being dressed.
Read moreThe Sherwani Does Not End at the Ankle
The sherwani's length is not a style preference. It is a structural decision, and most grooms in 2026 are being fitted for the wrong one.
Read moreThe Case for the Chanderi Sherwani — And Why Almost Nobody Is Making One Properly
The chanderi sherwani is the most underrated summer wedding fabric in Indian menswear. A working theory on why almost nobody is making one properly.
Read more